Logo designLet them see your best!
From time to time I take part in logo design competitions, designing logos for big government organizations. Regardless of the result, it’s a great excercise in design.
What is a brand book?
A brand book contains a precise presentation of the logo in all available forms, a safe zone around the logo, color and font info as well as tips on how to use the logo.
Here’s an example, based on a brand book for “Music is for everyone” Foundation. I took part in a logo contest and unfortunately I didn’t win, but my logo was in the top 10. I’ve had lots of fun designing it.
color and black and white version of the logo and its’ main associations
CMYK and RGB colors (plus Pantone if needed) and font
coherency with other logos of the group
visual representation on a poster
visual representation on a business card
Much more than just a logo – a brand is a coherent communication with clients on all fields. Whether it’s a website, flyer, social media page or a promo video – all elements need to be coherent!
Personel Welcome Book
I designed the Personel Welcome Book for an international spirit company Pernod Ricard. A welcome brochure, ID and several gadgets, based on current available brand book of the company.
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or email me: patryk (at) estetyczny (dot) net